September 27th, 2016. Frisian Flag Indonesia presents their latest innovations: Frisian Flag Purefarm Coconut Delight, milk with coconut flavour. First in Indonesia. Frisian Flag Purefarm Coconut Delight is made from a unique combination of the benefit of milk containing 7 vitamins and 3 minerals combined with the fresh taste of coconut. It really help the body stay fresh for everyday activities. You can buy Frisian Flag Purefarm Coconut Delight since early September 2016 in 225 ml size, making it practical and easy to be consumed anytime and anywhere.
Frisian Flag Milk (Susu Cair Frisian Flag) had this event to introduce Frisian Flag Purefarm Coconut Delight. Located in The Glass House, Level 8 Ritz Carlton Pacific Place Hotel, I was amazed by the crowd there. There were so many media people. They looked very excited. I looked around but no one that I knew. So I sat in the corner, tried to blend with everybody.
Now let me show you what happened at the event. There were dancing girls for opening of the event. Speech by Felicia Julian (Marketing Director Frisian Flag Indonesia). Talk show with Psikolog Dra Retno D. Purbo, Jonathan Setiadi (Head of Marketing RTD Frisian Flag Indonesia), YouTube seleb GAC (Gamaliel Audrey Cantika), and Edo Huang (Indonesian 1st Playing Cards Designer). Omesh was the MC.
Speech by Felicia Julian (Marketing Director Frisian Flag Indonesia)
“Frisian Flag Indonesia is committed to deliver the benefit of milk at every stage of life of consumers, and for that we are always innovating so that the goodness of milk can be enjoyed by all ages.”
Talk show with Psikolog Dra Retno D. Purbo, Jonathan Setiadi (Head of Marketing RTD Frisian Flag Indonesia)
Talk show with Psikolog Dra Retno D. Purbo, Jonathan Setiadi (Head of Marketing RTD Frisian Flag Indonesia), YouTube celeb GAC (Gamaliel Audrey Cantika), and Edo Huang (Indonesian 1st Playing Cards Designer)
Frisian Flag Indonesia wanted to persuade young consumers to drink milk, based on findings about the consumption of milk consumers aged 13-29 years who tend to decrease. Milk contains natural nutrients that are needed by the body. Milk also serves as an anti-oxidant to maintain the body’s defense mechanism against various diseases and maintain good health. Health is a key point and in working capital, particularly for consumers aged 18-30, known as the YANKS or the age group of young-adulthood. To invite young people to try the unique taste of Frisian Flag Purefarm Coconut Delight, Frisian Flag Indonesia held a series of activities including social media with the hashtag #KEPOINRASANYA.
They served food for us, media and bloggers. So happy to see those delicious food. I never thought that food at an event would be as delicious as those food. They had fried rice, potato gratin, salads, and desserts!!!
Along with the preparation of GAC performance, they drew name cards for doorprize. I haven’t print my name cards yet, so I just sat down and sadly listened to those announcement of the winners. LOL. By the way, I love how they decorate the place. Full of flowers with white and green and blue nuances.
Thanks Frisian Flag for always bring innovation to make our YANKS generation have willing to drink milk again.